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TRIAL2MEMBER
Southampton, Hampshire · UK · For independent gyms
UK gyms & studios
Intake playbook
Free intake audit
PILOT 3 early-access spots for UK gyms

Turn more first visits at your gym into paying members — without more ads or extra staff.

Trial2Member builds a simple intake system for your gym that captures leads from your website & Instagram, replies instantly, books first visits into your calendar, sends reminders and follows up until they join. Based in Southampton and working with UK gyms who already get enquiries but lose people between “I’m interested” and “I’ve joined”.

Book your free intake audit

Target for each client: a meaningful lift in first-visit-to-member conversion in the first 30–60 days. If we don’t hit the target we agree together, you don’t pay the setup fee.

Speed to lead Replying while someone still has your page open dramatically increases the odds you’ll speak to them and move them forward, compared with waiting hours.
No-shows are predictable Gyms, clinics and studios see fewer no-shows when they send clear reminders and make it easy to rebook instead of silently disappearing.
The leak

Most gyms don’t have a lead problem. They have a follow-up problem.

Many gyms already bring in interest through walk-ins, social media and word of mouth. But more than half of the people who enquire never become members — often because the follow-up is slow, manual or inconsistent.

  • Leads submit a form or DM you and wait hours or days for a reply.
  • There’s no simple way to lock in a time for a first visit that works for them.
  • No reminders means no-shows, especially for nervous first-timers.
  • After their visit there’s no structured sequence nudging them to join while they’re still warm.
Why this middle step matters so much

Studios are increasingly tracking first-visit or intro-offer conversion alongside cost-per-lead and churn. Improving this step compounds every pound you’ve already spent bringing people in.

Trial2Member is built specifically to improve that middle step for UK gyms. We don’t sell ads. We help you stop wasting the attention you already paid for and convert more first visits into long-term members.

How Trial2Member works

A 4-step intake funnel that runs quietly in the background.

No new logins for your coaches. No “mystery dashboard”. Just a clear journey for new people: enquire → book → show up → join, plugged into the tools you already use.

1
Capture interest with a focused intro offer

We highlight a clear first-visit offer on your site and socials — free trial, low-cost intro pass, challenge or assessment — so visitors always know the next step. If you don’t have one yet, we’ll help you design something that fits your model.

2
Instant reply & self-booking

Leads receive an immediate message with a link to pick their slot in your live calendar. No chasing, no “when can you come in?” threads in DMs.

3
Smart reminders that protect your diary

Automated email / SMS reminders and simple reschedule links keep sessions alive instead of losing them when life gets in the way.

4
Follow-up that actually asks for the join

A short, time-bound follow-up sequence invites them to join with a clear offer. We track who converts so you can see the change in your first-visit-to-member rate.

Deep dive

Want to see the full intake funnel on one page?

The Trial2Member Intake Playbook breaks down the exact journey we build: scripts, timings and the four key “moments of truth” between enquiry and join. No email wall, no fluff – just the whole thing laid out so you can see if our approach fits your gym.

Read the Intake Playbook
Why this works

Built around how people actually behave, not guesses.

Trial2Member lines up with what lead-response studies, appointment-reminder research and follow-up data all say about how people book, show up and decide to join.

Illustrative chart showing higher conversion when leads are contacted quickly and sent reminders
Illustration based on lead-response and appointment reminder studies. In this example, a slow manual funnel turns around 4 out of 20 first visits into members, while a faster, reminder-based funnel turns around 9–12 out of 20 into members.

1. Fast follow-up wins most of the conversations

When teams respond to new leads almost instantly, their chances of speaking to that person and moving them forward jump dramatically compared with letting that enquiry sit in an inbox. Yet in many gyms, messages sit unread while staff are on the floor.

Lead-response research from MIT and others found that contacting a web lead within minutes rather than hours massively increases qualification and conversion rates.

Sources: MIT / InsideSales study, Chili Piper summary, Voiso speed-to-lead stats.

2. Simple reminders cut no-shows

For many people, missing an appointment is less about not caring and more about forgetting or feeling awkward when something changes. A clear reminder makes it much more likely they’ll show up or reschedule instead of disappearing.

Randomised trials and NHS guidance report that SMS and email reminders reliably reduce missed appointments, particularly when they make it easy to cancel or rebook.

Sources: BMJ Open – text reminders, Systematic review of reminders, NHS England DNA guidance.

3. Follow-ups rescue a big chunk of otherwise “lost” members

A lot of people don’t join on the spot — they think about it, get busy or just forget. Many positive replies come from later touches, not the first outreach or visit.

Email and sales statistics consistently show that replies and deals often happen after the second, third or fourth touch, and that adding even one structured follow-up can increase responses.

Sources: Woodpecker follow-up stats, HubSpot sales data.

Sources behind this illustration & section
What you get

More members from the leads you already have.

Trial2Member is delivered as a done-for-you project with light ongoing support. You stay focused on running sessions; we keep the funnel humming.

Done-for-you implementation

We map your current enquiry flow, build the funnel, write the messages and connect calendars and tools until everything works smoothly end-to-end.

Gym-native messaging

Copy and flows tuned to how people actually feel before their first visit — nervous, busy, unsure — not generic “digital marketing” language.

Numbers you can actually see

Simple views of enquiries, bookings, show-ups and new members, so you can see if your first-visit-to-member rate is moving in the right direction.

Low-risk pilot structure

Short agreement, no long contracts. If we don’t hit the booking target we agree together for month one, you don’t pay the setup fee.

Inside your Trial2Member pilot

For this pilot phase, I’m working with 3 independent gyms / studios in the UK who want to improve first-visit conversion over the next 30–60 days without hiring more staff or spending more on ads. Here’s what you get:

  • Intake audit & roadmap – we go through how enquiries currently come in, where they leak, and what a realistic target looks like for your gym.
  • Full funnel build & testing – landing, messages, calendar connections and automations built and tested on your own tools.
  • 30-day optimisation window – light tweaks to timing, copy and offers in the first month to hit the agreed target.
Apply for a pilot spot
Who Trial2Member is for

A strong fit if you’re…

  • A gym, PT studio or martial arts club in the UK actively growing membership.
  • Already getting a steady trickle of enquiries or sign-ups for first visits (free trials, intro passes or assessments).
  • Busy enough that DMs, emails and follow-up sometimes slip through the cracks.
  • Open to testing a focused intake system and judging it on the numbers.

Probably not a fit if…

  • You’re unwilling to offer any kind of intro offer at all (free or paid) and don’t want help designing one.
  • You’re at capacity and not looking to add new members right now.
  • You’re mainly looking for a large agency to handle ads, branding and everything else.
Questions

FAQ

Straight answers to the things most owners ask before they see a funnel in action.

Do you replace our existing CRM or booking system?

No. Trial2Member is designed to sit alongside what you already use. We plug into your calendars, forms and email tools rather than forcing a full migration.

How long does setup take?

A typical pilot build takes 7–14 days from “yes” to live, including the audit, funnel design, copy, integrations and testing.

What kind of results can we expect?

Every gym starts from a different baseline, so there’s no single promise. The target we set together is an increase in bookings and a stronger first-visit-to-member conversion rate, measured over the first 30–60 days.

Can you work with non-fitness businesses?

Yes. The same intake pattern works for therapists, clinics and other appointment-based businesses, but the focus for now is fitness — gyms, studios and combat sports in the UK get priority.

Next step

Book your free intake audit

In 15 minutes we’ll map your current enquiry flow, identify the biggest drop-off points and see whether a Trial2Member funnel would make a meaningful difference.

Book your intake audit on Calendly

Prefer email? Reach me directly at team@trial2member.com.

Based in Southampton Remote across the UK No long contracts